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LaFayette Motors & Indy’s Lost Industrial Suburb

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In the early 1900s automobiles were big business in Indiana with hundreds of competing manufacturers capitalizing on the nation’s new love for automotive travel. On November 6, automotive historian Ralph Gaebler shares the little-known story of luxury automaker LaFayette Motors, the company’s rise and fall in the early 1920s, and its surprising role in the development of Indianapolis’s Mars Hill neighborhood.

Founded in 1919 by top talent from General Motors and Cadillac, LaFayette Motors set out to offer a finely engineered luxury car and bring thousands of skilled workers to its Indianapolis headquarters — a key anchor in the over-ambitious vision of Indy’s industrialists to launch Mars Hill, a planned “industrial suburb” for 50,000 residents that promised well-built homes, parks, and schools within walking distance of factory employment.

Event sponsored by Indiana Landmarks’ affinity group Indiana Automotive.