The Pepsi Challenge
Category: Event Calendar
Dates and Times for this Past Event
- Sunday, Jun 29, 2025 12pm - 9pm
- Sunday, Jun 29, 2025 12pm - 8:30pm
- Saturday, Jun 28, 2025 12pm - 9pm
- Saturday, Jun 28, 2025 9:30am - 5:30pm
- Friday, Jun 27, 2025 5pm - 11pm
- Friday, Jun 27, 2025 9:30am - 5:30pm
Location
Marion County Fair (7300 E Troy Ave.)
• 6/27: 5 – 11 p.m. ET
• 6/28 & 6/29: 12 – 9 p.m. ET
• Tickets required
Indianapolis Zoo (1200 West Washington Street)
• 6/27 & 6/28: 9:30 a.m. – 5:30 a.m. ET
• Tickets required
Indians vs. Storm (501 W. Maryland Street)
• 6/29: 12 – 8:30 p.m.
• Tickets required
Details
It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year.
After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.
Now, Indianapolis has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better.
Further key dates and information are as follows:
WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.
WHERE & WHEN: Marion County Fair (7300 E Troy Ave.)
• 6/27: 5 – 11 p.m. ET
• 6/28 & 6/29: 12 – 9 p.m. ET
• Tickets required
Indianapolis Zoo (1200 West Washington Street)
• 6/27 & 6/28: 9:30 a.m. – 5:30 a.m. ET
• Tickets required
Indians vs. Storm (501 W. Maryland Street)
• 6/29: 12 – 8:30 p.m.
• Tickets required
