The Pepsi Challenge

Date and Time for this Past Event

• Fri, Jul 25, 2025 - Sun, Jul 27, 2025  10am - 6pm

Location

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Details

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year.

After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now, Indianapolis has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN: Brickyard 400 @ Indianapolis Motor Speedway (4790 W 16th St., Indianapolis, IN 46222)
• 7/25: 10 a.m. – 2 p.m. ET
• 7/26: 11 a.m. – 6 p.m. ET
• 7/27: 10 a.m. – 6 p.m. ET