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For Immedidate Release: February 24, 2021
Media Contact: Jennifer Hanson | email@example.com
Back Downtown campaign continues with “Community Over Competition” videos to encourage support for all businesses
Downtown Indy, Inc. partnered with Wrigley Media Group (pro bono) to produce new videos featuring local restaurant leaders reminding locals how much they are needed during this ongoing pandemic. Restaurateurs are stating that “that they’ll be here tomorrow, if we’re here for them today”
Crafted to drive engagement in social media and built on the spirit of partnership within the business community, this first video will hopefully encourage other businesses to easily follow suit around the “Community Over Competition” theme.
Watch the first video here.
“We are determined to continue the drum beat to ‘back Downtown’ and in doing so, keep the focus on our struggling restaurants and retailers Downtown,” said Bob Schultz, Downtown Indy, Inc. marketing vice president. “This idea was completely organic with St. Elmo’s Craig Huse talking with Tony’s Tony Ricci about the restaurants they love to patronize,” said. “Our restaurants and shops know that every business is hurting and want to encourage our residents and visitors to come back Downtown and support their favorites, so they’ll be around after the pandemic.”
The first video was released today with the plans for shorter, social media videos to be introduced soon. The hope is that the theme of Community Over Competition will inspire other businesses to create their own videos and promote shopping, dining and entertainment Downtown. Restaurants represented in the video released today include Best Chocolate in Town, Bluebeard, Café Patachou in the Simon Building, Gordon’s Milkshake Bar on Mass Ave, Nesso Italian Kitchen, St. Elmo Steak House, Tea’s Me Café and Tlaolli,