1125 East Brookside Ave
Indianapolis, IN 46202
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OUR FOUNDING STORY
What began as a quest to create a better tasting, dairy-free chocolate, quickly transformed into founder Matt Rubin’s fascination and quest for the true flavor, aroma and emotional experience of fresh chocolate. To a chocolate maker, chocolate is a beautiful, creative medium with unique, origin-specific flavors and aromas. Matt’s sole mission was to protect the essence of fresh chocolate in order to deliver a consistent emotional experience to consumers from the first bite to the last.
To become a master of his craft, Matt assembled a small, passionate team of unpaid friends and family and together they embarked on what would become a five-year journey to deliver the chocolate maker’s experience to the consumer. Together they spent nearly every weekend in a windowless, two hundred and forty square foot kitchen at the local Jewish Community Center, consumed by the sole goal of protecting and preserving the true flavor of chocolate.
With the patience and support of the local community, the team completed its mission through the discovery and creation of the SoChatti experience: a beautiful, melted expression of each cacao origin roasted and ground to perfection with flavors and aromas that are unique to each region and as fresh as the day they were made.
What the team did not expect is that in the process of perfecting chocolate, it would develop an industrial platform that would change the way a wide variety of food and beverage products are processed, ranging from fruits, vegetables, juices, and spices to vinegars, wines, spirits, and more. It turns out chocolate was the perfect platform for food innovation… the rocket ship that inspired over 40 patents worth of technology and launched an industrial company called True Essence Foods.
SoChatti today is proud to offer a world-class chocolate experience to the local Indianapolis community and beyond through our tasting room and chocolate products available across the country. Thank you for supporting our mission.